Every course creator knows the struggle that there are millions of courses out there. So what makes your course stand out above the rest?

Here’s the secret –  most of the best-selling courses aren’t even the best ones out there. In fact, some of them are mediocre at best. But they sell like free pints in a pub simply because the creator has a superior digital marketing strategy.

This is where the use of a good Copywriter comes in.

Yes, you created a course. Yes, you can write. But writing a course and selling it are two different skills indeed. A great copywriter swoops in like a marketing superhero – crafting magnetic landing pages, irresistible emails and social media so engaging that even your nan will be clicking ‘buy now’. Meanwhile, you get to focus on what you actually love – teaching.

Copywriting has plenty of benefits for course creators – the first thought that comes to mind is that you get to work with a professional who knows how to sell your course. They create effective landing pages, clever email campaigns, and persuasive social media content so you can spend your time working on the course itself while at the same time driving in more conversions. Now you can be rest assured that your course is being marketed by a professional – and have time to focus on what it really is you want to do in the first place.

What is it really like?

• Step one: It seems pretty obvious, but the first thing the copywriter does is study your course. It doesn’t matter if it’s about baking the perfect bread or a language course, they will absorb the knowledge so it’s like they wrote it themselves. They will want to understand what makes your buyers want to buy. 
• Step two: the copywriter does extensive research in your competition. Who are your main competitors? What marketing strategies are they using, and does it seem to be working for them? More importantly, how do we make your course look like the queen of online education while your competition fades into the background.

They are forming a plan on how to make your course outshine the rest.

• Step three: The copywriter works their persuasive magic. This means more sales, more students, and less time for you stressing over why your last Facebook ad only got three likes (one of which was your mom).

The result? Higher sales, more buyers, and peace of mind knowing your marketing is in professional hands.